Hired on as a graphic designer, I have taken on responsibilities outside the traditional guidelines of the role. Utilizing my knowledge of photography I have been the primary organizer of our visual assets across the brand. From on-location photoshoots to smaller studio sessions, photo direction has become one of the main responsibilities in my role at Purecare.
Below are some highlights of my photo work.
Dr. Weil Photoshoot | Tucson, AZ
An exciting new sub-brand to Purecare is the Dr. Weil by Purecare Complete Bedding Collection.
New brand = entirely new assets required
Purecare Photoshoot | Greensboro, NC
Pulling Purecare into a modern chic aesthetic through bright and airy photography.
Purecare General eCom Assets
Although they may not involve all the excitement of a full-set photoshoot - visual assets for web are critical in this digital age. Images that convey a brands identity is what we strive for.