Dr. Weil by Purecare | Tucson, AZ Photoshoot Direction

The Dr. Weil by Purecare line was an entirely new line of products launched in Spring of 2023. With the launch of the new line, a whole suite of new visual assets needed to be created. I was placed in charge of organizing a week long photo and video shoot in Tucson, Arizona. My responsibilities included: location scouting, communication with the photographer, shot list creation, prop, wardrobe, and product management, and on-set direction.

Below are some of the highlights from this photoshoot.