Purecare | Greensboro, NC Photoshoot Direction

Since my hire back in 2020, Purecare has been going through a rebranding that has brought us from a traditional, white, clinical look to a more vibrant, modern chic aesthetic. To propel us in that direction, I was placed in charge of 3-day photoshoot in Greensboro, North Carolina. My responsibilities included: shot list creation, prop, wardrobe, and product management, and on-set staging and direction.

Below are some of the highlights from this photoshoot.